After clicking on an ad or a hyperlink on Google (or other search engines), YouTube, Twitter, Facebook, Instagram, or an email, the user is sent to a landing page. A landing page is a type of web page that digital marketers use to collect leads as part of their digital marketing strategy. It differs from […]

One of the most important indicators for online marketing is the click-through rate or CTR. Its goal is to track and assess the number of clicks an advertiser receives on their adverts in terms of the number of impressions. A high click-through rate is a precious asset for any company using a Pay Per Click […]

A website’s traffic is what keeps it alive. There is a tiny percentage of your potential consumers who will pay you for utilizing your products or services among the large number of sessions or users that visit your website. As a result, having a large number of visitors to your website will lead to your […]

SEO stands for search engine optimization, where your website has to be prepared for the search engine to rank better. It generates more traffic to your website. Just like SEO, Local SEO is for those who want to attract traffic from their local area to their website or their offline store.  In this blog, we […]

If you are planning to run any ads online for your business then Google ads have to be your first priority. Through Google Ads, you can display your PPC Advertisement on the first page of SERP. Without optimizing Google ads, it will be hard to get any leads from your PPC campaign. That’s why we […]

2022 is here and in the age of the internet if you think website traffic is a reasonable statistic to use to assess the effectiveness of your e-commerce shop? Then you need to open your eyes broader.  There are a plethora of techniques to increase visitors to your mobile e-commerce solution website nowadays. You may […]

The key to earning income and developing your business is identifying your target audience and successfully selling your products and services to them. Your marketing activities may fail to attract potential clients if you don’t grasp their demands and interests. So, how can you come up with successful marketing strategies? Of course, by identifying and […]

Social media has been a prominent method for establishing good credibility and establishing a customer-centric brand in order to meet online reputation management. You might be shocked to learn that more than 85 % of individuals use internet recommendations to help them make decisions. An organization with strong social engagement and favorable consumer feedback seems […]