In reality, there have been 16 fundamental Google changes since 2016. Due to the frequent adjustments, your SEO approach must be future-proof. On average, there have been approximately three Google core changes yearly since 2018. And now, for an even wilder figure, Google modifies its algorithm every year about 4,500 times, according to Search Engine Land. You won’t notice most of these changes because they aren’t significant. But even so, a significant amount of work goes into fine-tuning Google’s algorithm.
How can businesses subsequently future-proof current SEO to beat Google’s coming update? Put the customer experience first. Consider this. Making the algorithm more representative of human behavior is the main objective of any Google upgrade. Consider what is optimal for people rather than what is beneficial for Google. As a result, the site users visit and spend time on tend to achieve the best results. With that in mind, the user interface and experience should be up-the-mark!
Google doesn’t care whether the website has a thousand, five million, or 100,000 backlinks. Consider this: Do you ever think, “Hmm, this search is position one, and it ought to be since it has a million backlinks,” every time you search for a product or service? As a visitor, one only focuses on the quality of experience. Obtaining what the user wants, would you say? There are so few methods you may provide people with what they want while prioritizing your user experience.
Considering that Google updates the algorithm, you do all the things mentioned above, but you still get less traffic than you used to. Well, that is okay, as you are optimizing your website for the long term and not considering the short-term changes! You also have to think about the times Google makes some changes and revert them! The main reason can be that it considers the change not the best for the users. Since your company and Google are eventually working for the benefit of users, the goal aligns! In the long term, your optimization and Google Updates will match the criteria and help you future-proof your SEO techniques!
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