What is Ecommerce Marketing?

Ecommerce Marketing is one of the effective marketing tactics to generate high conversion on the online store website, converting those major leads into paying customers and ensuring to retain the customer post-purchase with different tactics. The concept of ecommerce marketing is changing the conventional ways of the world and engaging businesses to go beyond the limit to hold the customer.

A full-proof marketing strategy can help build brand awareness, increase digital sales, and drive-in customer loyalty toward a brand. All three aspects are important for businesses and must be focused on with a strategic plan. With the right systematic plan, one can easily boost business revenue. Let us learn about the tips that are proven to be helpful.

1. Identify Audience
2. Map Customer Journey
3. Customer Lifetime Value
4. Optimize with SEO
5. Engage in Influencer Marketing
6. Email Marketing
7. Optimize for Mobile
8. Retargeting
9. Offer Incentives
10. Reduce Abandoned Carts
11. Personalization

• Identify Audience: Digital Marketing Strategy is one segment of marketing strategies thar ensures conversion by targeting the right audience. One aspect of growing a business comes along when the potential audience is targeted with the right piece of information. That comes with thorough industry research, and competitors’ relevancy is understood. Focusing and strategizing according to the right audience generates more conversion retainable customers than going ahead with a generalized marketing strategy. 

• Map Customer Journey: Understanding the pattern followed by the audience brings out the ways one can attract an audience. The customer journey showcases the interaction between the audience and the company, which provides the audience’s perspective and touchpoints. Ecommerce Marketing Strategy 2022 recommends working on the audience’s touchpoints and providing what they are looking for with proper optimization.

• Customer Lifetime Value: The measurable amount of revenue generated by a customer from the beginning to the end, which is their last purchase, is known as Customer Lifetime Value. It plays an essential role because it provides a better understanding of how much to spend on customer acquisition. The higher your LTV, the more company can spend on getting potential customers. With LTV, one can easily understand and evaluate client retention efforts.

• Optimize with SEO: It is considered that optimizing the website with Search Engine Optimization (SEO) will bring in organic search traffic. Whenever someone wants to look up a specific item, that person switches to Google without a second thought. If the website is optimized to show up at the top of Google searches, it will get organic conversions without any hassle. Benefiting from Google’s search engine can do wonders for online stores!

• Retargeting: The current day user has plenty of options to choose from. The concept of retargeting focuses on lapsed users to remind them of the company with emails, ads, and many more mediums. Sometimes the customer visits the website and forgets about it after providing the email address. With a retargeting e-commerce marketing strategy, brands remind those users and attract them based on their customer journey and interests.

• Engage in Influencer Marketing: The increased engagement brands get from Influencer Marketing is immense since they directly target celebrities’ fanbases. The latest example of Influencer Marketing that stepped up the revenue game was by McDonald’s when they launched BTS Meal all over the globe. BTS fanbase, a K-Pop Band, went over the head to the nearest outlet and bought the meal without even thinking twice. Businesses can do the same or opt for Social Media Marketing Services to highlight the brand!

• Offer Rewards Points: Businesses are cashing in revenues from their loyal customers by providing them with offer incentives. The concept works on providing profitable customers with offers, coupons, or discounts on their next purchase to lure them and buy more products or services. It is one of the most effective tactics and forms a cycle around brand and customer.

• Email Marketing: Approaching the audience via their provided email address is a potential strategy to attract users. Enterprises use proper content marketing strategies to develop fresh, eye-catching content to bring the audience to the online store. Hire the best email marketing specialists and watch them bring great conversions to the website with an incredible customer conversion ratio.

• Abandoned Carts: It is considered a monetary loss if your customer abandons the cart steadily without purchasing. Any reason can cause abandoned carts, be it taxes too high, complicated checkout process, website crash, or delivery too slow. A brand must work on the issues caused and bring back the customer with retargeted email. Once the cart abandonment is reduced, the business will accelerate!

• Optimize for Mobile: With people always on their phones, it is beneficial for businesses to have their online stores get website mobile optimization. People look up products and services on phones more than on their laptops or setups. Have your website optimized according to your phone, and watch your customers enjoy the navigation and responsiveness that encourages them to become your brand’s loyal customers.

• Personalization: Last but not the least, personalization ensures amazing relatability with the brand and encourages the audience to engage increasingly. Personalization is one of the major ecommerce marketing strategies that work effectively on the audience. Know More

Conclusion:

Businesses are putting 100% into promoting and establishing their brands to a level where the cycle of continuous customer purchase comes into motion. To reach that point, strategies need to be solid with a proper understanding of the targeted audience and what goes behind their minds and behavior. The online stores are working on creating a digital presence that ensures their clients and customers visit occasionally and trust the brand!

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When the world is going through a pandemic and a massive lockdown, Misha Infotech hasn’t slowed down its journey towards success. Despite being hit by an epidemic and even after facing a long lockdown Misha Infotech still stands on everyone’s expectations. Be it the expectation from its Clients, Vendors, or its own employees, the company serves them all at its full capacity.

Journey of Misha Infotech As A Mobile App Development Company

Misha Infotech is a complete business solution company with experience of over 11 years in the same. We have a strength of experience and skillful employees that braces the company to achieve several milestones throughout. This journey has never been easy if we haven’t pushed ourselves to this edge. We create, curate, and educate ourselves to provide more and achieve more.

Our goal is to grow horizontally and vertically as an IT Solution provider around the world. We are always eager to assist our clients in every situation such as website development, mobile app development, digital marketing solutions.  We deliver each and every solution as per our client’s needs and requirements. our experienced and skillful team members provide customized services in every niche that help our clients easily get what they want.

Our Achievements & Clientele in 2021

As we mentioned above, our journey had been tough during the pandemic but we never gave up and achieved many milestones. Where many companies shut down, we grew in difficult situations and worked better under pressure.

Our Clientele-

1: She Naturals Caribbean E-Commerce Website Development

2: Dermacare Medical PC, New York Website Development

3:  Beauty Healthcare Company New York, Website Development

4: SkyClear Custom Software Development For SaaS Platform Service

5: Hej Telge, Sweden Mobile app Development For Community App

6: Quantum Nutrition Labs, Austin, Texas Mobile App Development For Health & Wellness E-Commerce

7: Expense Planner, USA  Mobile App Development For Financial Service Company

8: Erbario Toscano, Canada Social Media Optimization & Search Engine Optimization for Home Fragrance & Perfume Website

9: CF Funding & Investments, INC Social Media Marketing For

10: Loditech Technologies, LLC Social Media Optimization for Tally & Accounting company

11: Aahasoft Technologies CO WLL Social Media Optimization for Tally & Accounting company

12: Complete Wellness Social Media Marketing for Health Supplement E-Commerce website

Our Endeavor: IT Solution Globally      

As we all know we have 11+ years of experience in the field of IT solutions and each year we tried to push ourselves even further than the previous year. And yeah we succeed. Every New Year we came up with more new clientele than in the back year and we are proud of it. However, our skilled and knowledgeable team has worked hard to achieve these milestones over the years. We have expertise in different sections and each section makes a separate impact to uplift the rank of Misha Infotech.

1: Website Development

Website development always makes a great impact because it creates your presence in the digital world. Once you decide to run a business you need a digital presence to present your work to your audience.

2: Mobile App Development

Mobile App Development helps your business to reach every other audience via mobile phone. Your business presence as a mobile app makes your business handier and also convenient. Through a mobile, your audience can connect with you anytime from anywhere with just one click on their mobile phone.

You can either choose Android App Development or iOS App Development. Both have their own perks and benefits. On the one hand, Android App Development is pocket-friendly, easily accessible, and helps you to reach almost every mobile phone user. On the other hand, iOS App Development is more secure and sturdy, along with a filtered audience and enhanced UI. You can choose your platform according to your needs and audience.

3: Digital Marketing Services

Digital marketing service is the most beneficial because it increases your visibility so only your potential customers leave the crowd behind. You have multiple choices to choose from according to your business specification. We provide global SEO services for those businesses who are eager to citadel their name in the International market. You can either choose Local SEO if you want to attract your neighbor audience to reach out to your online store as well as geographical. Selectingsocial media marketing will avail you of the benefits of creating and increasing your visibility on social media channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Youtube. Pay per click option can run a campaign for your business on the social media platform and Google as well. Last but not least you can choose link building. It is a way to promote your business on different sites through your website link.

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